🚢 Understanding Survival on the Titanic

Using machine learning to explain phenomena and define business personas

Classification
Business Personas
Author

Antonio Buzzelli

Published

March 15, 2023

Abstract
Businesses can utilize machine learning not only to make predictions but also to unveil valuable insights that are deeply embedded in their data. Using one of the most commonly used datasets in the study of data science – the Titanic dataset –, I demonstrate how supervised learning can serve as a data mining technique to achieve a deep understanding of phenomena and generate Personas.